Every renter an agent ignores becomes someone else’s future buyer. With rental demand surging across California, agents who dismiss rentals are quietly handing off long-term clients to competitors. This webinar shows how to capture renter demand now and convert it into listings and buyer clients later.

What attendees will learn:

● How today’s renters become tomorrow’s buyers in California markets
● The hidden cost of ignoring rental clients
● How agents can “own” the renter relationship
● Tools that allow agents to scale rentals without chaos